Rock and Roll Fest | Milwaukee, WI

PRESENTS

Rock & Roll Fest

SEPTEMBER 18 & 19 2027

Rolling into Milwaukee September 2027

Welcome to Rock and Roll Fest!

Celebrating music and motion on Milwaukee’s lakefront.

Milwaukee’s newest lakefront experience where horsepower meets heartbeats. Taking place at Henry Maier Festival Park, Rock and Roll Fest will bring automotive excellence, live music, and tech innovation together in a one-of-a-kind celebration of style, sound, and culture. Perfect for gearheads, music lovers, and cultural explorers, this is where chrome and culture collide.
VEHICLE REGISTRATION

Ready to show off your ride?

Whether you’ve spent years restoring your build or you’re pushing the limits of modern design, we want to see it.

301 W Wisconsin Avenue | Suite 416
Milwaukee, WI 53203

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